Dog ColorTV

Free for
shelters

Nothing to sign, no account, no invoice. It runs on a TV that has never been online. If you run a rescue, it is yours.

Why shelters first

Nearly all of the research on calming dogs with media was done in kennels. Wells tested it in a rescue center. Kogan tested 117 kenneled dogs. The Scottish SPCA and Glasgow ran theirs at Dumbarton.

Every finding this channel is built on came out of a building like yours. It seems backwards to sell it to living rooms and skip the place it was measured.

Kogan LR, Schoenfeld-Tacher R, Simon AA. Behavioral effects of auditory stimulation on kenneled dogs. 117 dogs. Classical music produced more sleeping and less vocalising than other genres or silence.

What it does

It plays a slow channel drawn only in the two colors dogs can see, at a frame rate above what they resolve as flicker, and it follows the time of day on its own. Dark after dark, light at dawn. Nobody has to schedule anything.

There are four modes. Alone Time for daytime kennels. Bedtime for overnight. Storm for fireworks and thunder. Older Dog for seniors, which doubles everything in size and halves the speed, because failing vision is why older dogs stop watching screens at all.

Setting it up

  1. Point any browser at dogcolortv.com. A cheap TV stick, an old laptop, a tablet on a shelf.
  2. Press Start, pick a mode, press F for fullscreen.
  3. Turn the screen brightness to 100. Dimming pulses the backlight and dogs see that even when you cannot.
  4. Mount it low. They watch from about twenty inches off the floor and screens wash out badly off axis.
  5. Leave it. It handles the rest of the day by itself.

Once it has loaded once it keeps working offline, so a dropped connection in the kennel block will not take it down.

Sound

Music helps and the research is fairly consistent on it. Classical held up across several studies, and Glasgow found soft rock and reggae did better still. Every genre beat silence.

The channel does not supply music, because you almost certainly already have a speaker and a playlist. Two things to keep in mind. Rotate it, because dogs stop hearing a loop. And keep human voices and doorbells out entirely, since both showed up as triggers for anxious dogs.

Running a comparison

If you have twenty minutes and a settled dog, there is a two clip comparison at dogcolortv.com/trial. Two minutes each, a five minute break, three questions at the end.

The page randomises which version comes first, because otherwise you would only be measuring which one your dog saw first. It does that on its own, so there is nothing for you to keep track of.

What we would ask in return

Nothing required, and it stays free either way.

But if you do use it, we would like to know what happened. Which dogs looked, which ignored it, whether anything got worse. Breed, rough age, what you saw. That is the data nobody in this category has and we would rather collect it honestly than guess.

If you would let us say your shelter uses it, that helps too. If not, that is completely fine.

Please stop using it with any dog that gets worse. Some dogs bark at screens, pace, or will not settle. That is normal and it means this is not for them. This is not a treatment for separation anxiety or noise phobia and it is not a substitute for exercise, handling or veterinary care.

We can tell you the colors and the timing are right. We cannot tell you it helps, because nobody has tested that yet, including us.

Get in touch

Email us and say which shelter you are. We will help you get it running on whatever hardware you already have, and if you need it on something unusual we will look at it.

shelters@dogcolortv.com